The WeekEnd Golfer

Mar 10, 2007 - Linknet Golf Blogs

Golf Digest article looks at dominance of China in golf club manufacturing - There's an excellent article in the April 2007 issue of Golf Digest that takes a close look at the extent to which golf club design and manufacturing has be virtually taken over by the Chinese.

Although low wages and a huge, hard working work force are important factors in this incredible shift, it's much more than just cheap labour that sends these manufacturing projects to China. It's the ability of the Chinese to consolidate massive capabilities in a few large factories, most of which are located within a few hundred miles of Hong Kong and Taiwan.

In the process these companies have developed manufacturing techniques that speed up the process of going from concept to finished product. And at the same time the quality of the end product has been improved. That makes it possible for major manufacturers to bring out new products more often; and for "boutique" companies to produce their own distinctive lines of clubs. The Chinese can take a concept or rough 3D model and turn it into a finished club within days. Or a small company without its own design team can start with "open" designs and put their own distinctive graphics and colour schemes on them.

To a large extent this has happened within just a few years. For instance, a California company, Coastcast Corporation, that was making a million+ titanium heads in 2004 was out of business two years later. Virtually all that business went to China.

As a result, of the roughly 45 million golf clubs sold every year about 75% have some Chinese content.

Pretty amazing.