The Weekender

Years ago trying to sell a horse meant placing an advertisement in one of the major publications then wait for the calls to come in. Today with so many people with Internet access, many new avenues have opened up and are available to assist in selling your horse.  The major benefits of online advertising are shorter times to market, less restrictions on who sees it (mot just magazine subscribers), and better ways to track the effectiveness of your marketing efforts.  Below, we’ve presented some things to keep in mind when starting online marketing of your horse.

Know Your Audience

Take the time and look through the different websites that advertise horses for sale, and find the right one where your horse fits in. For instance, don’t try to sell a cutting horse on a website that advertises jumpers. Conversely, don’t decide to place an ad for your Grand Prix jumper in the local paper.

Free is not always free

Many websites offer free ads and some like Craigslist do a good job of helping local people sell local horses. However, on the major advertising websites, it could be difficult to get people interested in viewing text only ads or advertisements without pictures.  Offering ads with full color, and good resolution images, will go much further than just text.

The Price Right

Pricing your horse correctly is one of the important factors. Many times, if you over-price the horse in the beginning, you end up selling it for less money than if you had just priced it correctly to begin with. When determining price make a list of your horse’s positive qualities. Are they enrolled in any incentives like the AQHA Incentive Fund or APHA Breeders’ Trust, are they Kentucky Breeders’ Incentive Fund (KYBIF) eligible?

Once you have a list of their features take the time to review the other ads that are already out there. Find ten good comparable horses, check their prices, and then decide on your listing prince and final selling price.

To get an idea of what comparable horses are selling for, go to KyBIF Only and see what’s listed there.

Selecting the right tattoo is essential since you will likely have to live with it the rest of your life.  However, finding that tattoo can take quite a bit of time.  Assuming that you don’t just want to pick the first thing that looks “cool” on the wall of the tattoo parlor.

So, where do you go to find a large selection of tattoos?  There are many places that can assist you in forming ideas around what you want your tattoo to be.  In most cases, you will probably want to take a few ideas that you find, and combine them or modify them in some way to make them unique.  Not to mention perfect for you!

If you have a tattoo parlor near by, then you should definitely head down there and see what’s on display on the walls.  If you are planning to use the artist working there to get your tattoo, then you will also want to talk with him or her and discuss some options.

There are also a large selection of print books that you can go through to look at various tattoo designs.  Again, you will use these to form a basis for a unique tattoo that your artist draws up for you.  There are also a number of places online that will show you pictures of other peoples’ tattoos.  This can also be another good reference source.  You can see some of these at the Tattoo Pro website.

Our final area to discuss is online.  There are membership websites out there that offer thousands of high quality images to look at.  The really good sites will offer high resolution downloads that you can print.  You can then take these images to your artist, to discuss the perfect combination for you.  Two of the online tattoo sites that I belong to are listed at the Tattoo Pro website.  So go on and sign up and find that perfect tattoo!